Case Study 3- What is Lupus
Posted on January 17, 2008
Filed Under Case Studies |
What is Lupus (beta) I have wanted to do for a long time but haven’t really had the knowledge or confidence to kick it off properly.
I got brave over the weekend and bought the domain name. It is URL forwarded right now to my subdirectory. URL forwarding works but not very well. It is a very temporary solution and I expect that I will be moving it to a subdomain over the next week and prior to any promotions.
There are no stats for this one as it is brand spanking new. I am still working on content before promoting it at all. It is set up for two basic things. Monetization through adsense and possible yahoo eventually. It is (I hope) highly optimized for SEO. The other purpose is to provide a landing page to distribute a free report on natural alternatives to Lupus.
I have been reading Court’s Internet Marketing articles on Keyword Sniping and they have given me a framework and enough of a plan to feel like I could get started on this one. And I found an SEO optimized theme that I felt would be perfect for it on his site. I really love this theme. I could have chosen a more professional theme but for this topic, I liked the freshness and calmness that it exudes. Since the site won’t be monetized by flashing buttons or bright colored banners, nothing will fight with the theme and the information…. or the ads.
My plan for this one is to follow Court’s plan by getting at least 10 posts up on the site. Rewriting them and submitting to article directories and promoting on some forums. I am still struggling with the site modifications that he suggests but I will get it eventually.
Majority of income will come from adsense initially but there is a secondary income potential through food supplements that have proven to be effective in helping many people with Lupus. This is why I will be building an email list with the free report.
I hope to have it complete
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