Your Keyword Here | Case Study 2 - Waldo’s World

Case Study 2 - Waldo’s World

Posted on January 17, 2008
Filed Under Case Studies |

Waldos World Theme

Waldo’s World started as a Christmas gift for a friend. She writes wonderful stories from her Bulldog’s point of view and believe me, her bulldogs are characters. I wouldn’t have included it in the case studies but frankly, it’s almost the best performing blog I have. Go figure.

Waldo’s World is the world from a bulldog’s point of view. Waldo is a young and rambunctious bulldog. He really does think the world revolves around him. I don’t write most of the copy for this one. My friend writes it and I post it to the blog. She sends great pictures so I add a few here or there. I have learned not to add all that she sends as it really slows down the page loads.

So Waldo’s World 30 day stats are as follows:

14 subscribers

5 Visitor average daily

Alexa Ranking = 12,314,265

Adsense income = $1.69 (Any one think a small blog is going to make them rich?)

I think I am going to let this one be for the most part. Waldo has 2 commission junction buttons and a widget bucks widget. He gets quite a bit of growth organically from people spreading the word and has been getting quite a few search engine hits. It’s kind of fun to see people searching for “waldo bulldog cheeseburger” or “waldo and friends”.

I would not be adverse to general housekeeping tips. There are a few things that I need to do such as move the advertisers up above the fold. He has his own domain name although blogger seems to have an issue accepting it as a domain name. I have the URL forwarded there which works marginally. You get to the page but it doesn’t take advantage of the title, tags or any seo. I may eventually move it to it’s own self hosted site.

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