Case Study 1 - Notes from a Country Groomer
Posted on January 17, 2008
Filed Under Case Studies |
This is the first of several case studies on blogs I have worked on over the past few months. If you stop by, check them out and give feedback if you have any. I’d love to hear some opinions other than my own.
Notes From a Country Groomer - This blog has been an overwhelming failure. I started it during the summer to support my grooming business. I had not blogged for quite some time and my focus was not there. I did everything wrong. I started it with no clear concept of what I wanted to accomplish and because I didn’t have a basic plan, I had a hard time coming up with content for it. I flopped around with it for a bit and then life happened.
I have been attempting to revive it over the last month to support my pet grooming business but I suspect that as a local niche blog, it is not going to work. The area here is so rural that not many people have broadband and time on the internet is painful. So currently it has:
- 1 Subscriber
- 2 Visitors per day average over the last 30 days.
- No Page Rank or Alexa Ranking
- Adsense earnings for last 30 days =$.20
Now I have admittedly done NO promotion of this site at all. I have made a few posts and have been working on getting the content up to par. I am going to be putting the business news on the back burner for awhile and making an effort to build traffic.
The challenge is to find a way to build traffic with a pet related site. Pet care and pet bloggers are not so much into building traffic. I have submitted some articles to a dog blog carnival that publishes on the 20th and I have been using blogging zoom to promote a few without much luck.
I have added a widget bucks widget and a couple of affiliate links from Commission Junction. Neither of these are going to do much to monetize the site until I increase traffic. If anyone has any suggestions for increasing traffic to a pet care blog, I would be happy to consider them.
So what I need to decide for this one is:
- Do I do a “blog makeover” on this one complete with domain name & self hosting?
- Do I just can it and start over with more focus and a better plan.
- Either way, I need to come up with a promotion plan that works.
At this point, I am leaning towards burying it and starting over with a plan and a better focus on Pet Care tips with the idea of both educating people and doing some pay per reviews after I build traffic but then I come back to the same issue. Building traffic….
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